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Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

Description :

PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Innovation War Christoph Friedrich Von Braun PDF D2283222c

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The Innovation War PDF




by Christoph-Friedrich von Braun : The Innovation War

ISBN : #0132681781 | Date : 1996-09-22

Description :

PDF-cb16f | Presents a revolutionary view of product development: more R&D and faster product cycles are not necessarily better. Makes the case that business R&D has come to resemble a military arms race where all other values, including the long-term health of the enterprise itself, are sacrificed. Shows that rapid development cycles often drive products away from customer needs, and even risk the long-t… The Innovation War


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Information Technology Transactions Communication Technologies PDF 39a720f5e

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Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies) PDF




by B. Liu : Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies)

ISBN : #1845648676 | Date : 2014-02-20

Description :

PDF-55af1 | The proceedings of the 2013 International Conference on Services Science and Services Information Technology (SSSIT 2013) held in Wuhan, China. As the twenty first century unfolds, services are becoming the bulk of economic activity and by far the fastest growing aspect of the world’s advanced economies. It is now time to accordingly update our research focus to reflect this shift in economic acti… Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies)


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Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies) by by B. Liu

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Customer Relationship Management Strukturiert Dargestellt PDF B45cb29fd

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Customer Relationship Management strukturiert dargestellt: Prozesse, Systeme, Technologien (German Edition) PDF




by Jörg Schumacher : Customer Relationship Management strukturiert dargestellt: Prozesse, Systeme, Technologien (German Edition)

ISBN : #3642620566 | Date : 2012-08-24

Description :

PDF-eab9c | Das Buch bietet eine fundierte Einführung in das Customer Relationship Management (CRM) und erläutert systematisch CRM-spezifische Prozesse, Systeme und Technologien. Wichtige Prozesse im CRM werden anhand ausführlicher Prozessbeschreibungen und Referenzmodelle dargestellt. Eine funktionale Betrachtung von CRM-Systemen zeigt auf, wie diese Prozesse durch Informations- und Kommunikationssysteme … Customer Relationship Management strukturiert dargestellt: Prozesse, Systeme, Technologien (German Edition)


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Customer Relationship Management strukturiert dargestellt: Prozesse, Systeme, Technologien (German Edition) by by Jörg Schumacher

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Intelligence Action Strategically Managing Knowledge PDF C31c38a04

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Intelligence in Action: Strategically Managing Knowledge Assets PDF




by G. Erickson : Intelligence in Action: Strategically Managing Knowledge Assets

ISBN : #0230348238 | Date : 2012-08-31

Description :

PDF-81261 | First book to combine financial results with proprietary benchmarking data and in-depth interviews with experienced knowledge practitioners. The resulting framework provides an inside- and outside-the-firm view of the risks and opportunities found in knowledge management and competitive intelligence…. Intelligence in Action: Strategically Managing Knowledge Assets


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Internet Network Economics International Proceedings PDF 5a17c29a4

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Internet and Network Economics: First International Workshop, WINE 2005, Hong Kong, China, December 15-17, 2005, Proceedings (Lecture Notes in Computer Science) PDF




: Internet and Network Economics: First International Workshop, WINE 2005, Hong Kong, China, December 15-17, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540309004 | Date : 2006-01-09

Description :

PDF-6bbcc | WINE 2005, the First Workshop on Internet and Network Economics (WINE 2005), took place in Hong Kong, China, December 15-17, 2005. The symposium aims to provide a forum for researchers working in Internet and Network Economic algorithms from all over the world. The final count of electronic submissions was 372, of which 108 were accepted. It consists of the main program of 31 papers, of which the … Internet and Network Economics: First International Workshop, WINE 2005, Hong Kong, China, December 15-17, 2005, Proceedings (Lecture Notes in Computer Science)


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Xiaomi Way Engagement Strategies Smartphone PDF 364f9d3a7

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The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World (Business Books) PDF




by Li Wanqiang : The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World (Business Books)

ISBN : #1259584534 | Date : 2016-10-03

Description :

PDF-ee728 | How one small tech company got smart about social media and became “China’s new smartphone king” (CNN)In this exclusive inside look at the phenomenal rise of Xiaomi―the new smartphone company that’s giving Apple a run for their money―cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up in… The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World (Business Books)


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Consumer Behavior Marketing Strategy Irwin PDF 2620bdc5b

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Consumer behavior and marketing strategy (The Irwin series in marketing) PDF




by J. Paul Peter : Consumer behavior and marketing strategy (The Irwin series in marketing)

ISBN : #0256079617 | Date : 1990

Description :

PDF-2ec16 | “Consumer Behaviour and Marketing Strategy, European Edition” is the European version of the very successful US text now in it’s seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This E… Consumer behavior and marketing strategy (The Irwin series in marketing)


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Consumer behavior and marketing strategy (The Irwin series in marketing) by by J. Paul Peter

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How Asian Women Lead Corporations PDF E81f19cd5

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How Asian Women Lead: Lessons for Global Corporations PDF




by J. Horan : How Asian Women Lead: Lessons for Global Corporations

ISBN : #1137378719 | Date : 2014-01-21

Description :

PDF-d11a9 | How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives…. How Asian Women Lead: Lessons for Global Corporations


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Business Eine 9Cbersicht Erfolgreiches German PDF C91ee783d

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E-Business: Eine Übersicht für erfolgreiches B2B und B2C (German Edition) PDF




by Christian Aichele : E-Business: Eine Übersicht für erfolgreiches B2B und B2C (German Edition)

ISBN : #3658136863 | Date : 2016-07-05

Description :

PDF-0ce77 | Dieses Buch zeigt die Geschäftsmodelle des E-Business im B2B und B2C und erläutert Möglichkeiten und Gefahren, die sich durch die Anwendung von E-Business ergeben.E-Business, d.h. digitale Wertschöpfungsketten im B2B und B2C ersetzen mehr und mehr analoge Prozesse. Die Wirtschaft und der Wettbewerb werden digital. Welche Chancen und Risiken ergeben sich durch E-Business für Unternehmen und … E-Business: Eine Übersicht für erfolgreiches B2B und B2C (German Edition)


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E-Business: Eine Übersicht für erfolgreiches B2B und B2C (German Edition) by by Christian Aichele

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