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ISBN : #1137353287 | Date : 2013-11-19

Description :

PDF-a62e1 | Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation…. Humanistic Marketing (Humanism in Business Series)


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by Chris Outram : Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan

ISBN : #113757481X | Date : 2016-01-11

Description :

PDF-85846 | Three year strategy horizons are meaningless in a digital world where the environment changes every day – your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics…. Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan


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: Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

ISBN : #3319282301 | Date : 2016-02-23

Description :

PDF-bdf80 | The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers the most significant areas contributed by pr… Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016


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by Bridget Brennan : Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers

ISBN : #0307450392 | Date : 2011-09-13

Description :

PDF-f0525 | If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when … Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers


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by Frank Fiore : E-Marketing Strategies

ISBN : # | Date : 2000-01

Description :

PDF-f0e28 | Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new ‘Rules of the Road’ that apply to e-marketing. This book will give those responsible for creating marketing strategies for their e-business an understanding of how to position, price and promote their company to online consumers within … E-Marketing Strategies


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Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition) PDF




by Katharina Lange : Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition)

ISBN : #3631730667 | Date : 2017-08-31

Description :

PDF-a3b4b | Anhand unterschiedlicher Produktkategorien untersucht diese experimentelle Studie den wachsenden M-Commerce-Markt. Die Autorin führt aus, wie der mobile Kommunikationskanal für Unternehmen eine Vielzahl einzigartiger Eigenschaften bietet. Im Mittelpunkt des Interesses steht dabei, welchen Einfluss Mobile Marketing auf die Einstellungsbildung hat und wie mobile Verkaufsfördermaßnahmen die Kaufe… Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition)


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by C. Kerns : Trendology: Building an Advantage through Data-Driven Real-Time Marketing

ISBN : #1137479558 | Date : 2014-11-11

Description :

PDF-bb99f | *Selected by Amazon’s Editorial Team as a Best Business Book of the Month*Recognized as a medalist for Marketing/PR, Axiom Best Business Book AwardsShould an airline be talking about the royal baby? What’s a candy bar doing Tweeting about a soccer match? Since when does laundry detergent weigh in on TV shows? Those conversations seem crazy, right? They’re strange, they’re different… and they are… Trendology: Building an Advantage through Data-Driven Real-Time Marketing


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: Engineering Self-Organising Systems: Methodologies and Applications (Lecture Notes in Computer Science)

ISBN : #354026180X | Date : 2005-08-05

Description :

PDF-759d9 | Self-organisation, self-regulation, self-repair, and self-maintenance are promising conceptual approaches to deal with the ever increasing complexity of distributed interacting software and information handling systems. Self-organising applications are able to dynamically change their functionality and structure without direct user intervention to respond to changes in requirements and the environ… Engineering Self-Organising Systems: Methodologies and Applications (Lecture Notes in Computer Science)


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How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts (How to Say It… (Paperback)) PDF




by Lena Claxton : How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts (How to Say It… (Paperback))

ISBN : #0735204322 | Date : 2008-09-02

Description :

PDF-b3104 | Read Lena Claxton and Alison Woo’s posts on the Penguin Blog.The essential resource for building a global community of customers.How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the esse… How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts (How to Say It… (Paperback))


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The E-Commerce Question and Answer Book: A Survival Guide for Business Managers PDF




by Anita Rosen : The E-Commerce Question and Answer Book: A Survival Guide for Business Managers

ISBN : #0814471544 | Date : 2002-06-03

Description :

PDF-fbfb1 | This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it’s all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy…. The E-Commerce Question and Answer Book: A Survival Guide for Business Managers


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by Jack Berkovi : Effective Client Management in Professional Services: How to Build Successful Client Relationships

ISBN : #1409437892 | Date : 2014-12-17

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PDF-fe70c | How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmar… Effective Client Management in Professional Services: How to Build Successful Client Relationships


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by BusinessNews Publishing : Summary: The Art of Social Media: Review and Analysis of Kawasaki and Fitzpatrick’s Book

ISBN : # | Date : 2016-07-20

Description :

PDF-0a635 | The must-read summary of Guy Kawasaki and Peg Fitzpatrick’s book: “The Art of Social Media: Power Tips for Power Users”. This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick’s book “The Art of Social Media” explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so i… Summary: The Art of Social Media: Review and Analysis of Kawasaki and Fitzpatrick’s Book


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by Deltina Hay : The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks

ISBN : #1610350529 | Date : 2012-05-01

Description :

PDF-1b47e | Creating a successful mobile-web presence is achievable with the tools found in this guide–without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web… The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks


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[Pub.53fWY] The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks PDF | by Deltina Hay


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Employing Qualitative Methods in the Private Sector (Qualitative Research Methods) PDF




by Marilyn L. Mitchell : Employing Qualitative Methods in the Private Sector (Qualitative Research Methods)

ISBN : #0803959818 | Date : 1998-06-17

Description :

PDF-6102b | Each year, academic institutions produce thousands of social science graduates, skilled in applied social research – many more than can be absorbed into the teaching profession. In this volume, Marilyn Mitchell provides information often left out of the social science curriculum – how and where can social scientists put their skills to use in the private sector? The book outlines some of the basi… Employing Qualitative Methods in the Private Sector (Qualitative Research Methods)


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[Pub.27mRc] Employing Qualitative Methods in the Private Sector (Qualitative Research Methods) PDF | by Marilyn L. Mitchell


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Marketing Strategy and Competitive Positioning (4th Edition) PDF




by Graham Hooley : Marketing Strategy and Competitive Positioning (4th Edition)

ISBN : #0273706977 | Date : 2008-02-07

Description :

PDF-c8d06 | Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised…. Marketing Strategy and Competitive Positioning (4th Edition)


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